When it comes to social media practices within the realm of homeland security and emergency management, one thing is clear: There is no “one size fits all.” Every organization could be charted to fall on a different point along a diverse spectrum of possible goals, strategies, and tactics. But it may likely be an organization’s attitude, culture, and structure (not the complexity of their approach) that best determines the success rate of their efforts.
CU Commons Citation
Van Leuven, Laurie J., "The Social Media Spectrum" (2012). Homeland Security & Emergency Management Faculty Research. 9.